Identity / UX/UI
Weldon Barber
Role
Brand Management
Year
2018
Scope
Brand Guide
Digital Strategy & Marketing
Print Marketing
Web Design
Many of the standards set forth in this guide depend on size, proportion, and position. These have been developed through careful consideration of many factors, both functional and aesthetic. Adhering to these design standards will ensure that the Weldon Barber® brand is always expressed clearly and with quality. Following these guidelines will keep the Weldon Barber brand elevated, consistent, strong and memorable.
Marketing Collateral.
Marketing Collateral
TBD
In-shop
Coasters.
Hang Tags.
Service Menus.
Thinking inside the Box.
The Unboxing Experience.
The customer experience doesn’t end when our customers make a purchase or receive a service. Whether the experience reinforces the sense of luxe, reacquaints the customer with whimsy, or delight, the unboxing experience should keep our brand in the customer’s mind long after they’ve tossed the box.
Gift Cards.
Swag.
