Christopher Watson
UX & Art Direction
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B.H. Healthcare

Baptist Health Systems
UX, Visual Design

Understanding Context.

The Problem Statement
When collaborating with stakeholders, creating and publishing time sensitive content had been identified as the leading challenge among others including usability and brand consistency across forward facing communication.

Ideation & prioritization

Design Strategy + Tactics
In addition to a site refresh, creating a responsive and modular, drag and drop design system would lend itself to increasing agility and ability for rapid content creation, demanding less digital team resources, and increasing throughput. Subscribing to a holistic approach, we began a site wide audit, identifying key access, and conversion points to define and prioritize critical user journeys.