Background & Context.

The Problem Statement
In addition to validating health of the critical user journey, creating and publishing time sensitive content had been identified as the leading challenge among others including usability and brand consistency across forward facing communication.

Design system
Resoponsive layouts
Modular components

Ideation & prioritization.

Design Strategy + Tactics.
In addition to a site refresh, creating a responsive and modular, drag and drop design system would lend itself to increasing agility and ability for rapid content creation, demanding less digital team resources, and increasing throughput. Subscribing to a holistic approach, we began a site wide audit, identifying key access, and conversion points to define and prioritize critical user journeys.