The challenge. M Commercial is a luxury commercial brokerage firm nominated for 5 years in a row as Canada’s Best Commercial Mortgage Broker by the ”Canadian Mortgage Professionals Magazine”. I was asked to deliver an elevated brand mark supported by a fresh look and feel to match the best-in-class nature of the organization. Timeless typography....
Defining the Style Guide. Many of the standards set forth in this guide depend on size, proportion, and position. These have been developed through careful consideration of many factors, both functional and aesthetic. Adhering to these design standards will ensure that the Weldon Barber® brand is always expressed clearly and with quality. Following these guidelines...